Effective Pitch Decks through User-Centered Prompts for Generative AI

Authors

  • Claudia Anahí Guzmán Solano Universidad Tecnológica de la Mixteca
  • Conrado Aguilar Cruz Universidad Tecnológica de la Mixteca
  • Ignacio Arroyo-Fernández Universidad Tecnológica de la Mixteca

DOI:

https://doi.org/10.47756/aihc.y9i1.176

Keywords:

Generative Artificial Intelligence, User Centered Design, Pitch Deck, Prompt Engineering, Generative Marketing

Abstract

This study investigates the application of generative marketing as an emerging strategy for startups, with a particular focus on generating Pitch Decks through the design of Artificial Intelligence (AI) prompts using a User-Centered Design approach. To date, in this ongoing research, we have adapted the User-Centered Design methodology to craft prompts that enable entrepreneurs to interact with Large Language Models to create effective and persuasive presentations tailored to the specific needs of early-stage tech startups. Our goal is to develop accessible and low-cost methodologies to facilitate the use of large language models through publicly available AI systems. These methodologies will be designed to assist startups in securing funding and positioning themselves in a highly competitive business environment.

Downloads

Download data is not yet available.

References

Martínez-Ortega, A. G., Medina-Chicaiza, R. P., (2020). Tecnologías en la inteligencia artificial para el Marketing: una revisión de la literatura. Pro Sciences, Vol. 4, No. 30, PP. 36-47 DOI: https://doi.org/10.29018/issn.2588-1000vol4iss30.2020pp36-47

doi.org/10.29018/issn.2588-1000vol4iss30.2020pp36-47

Sabaj, O., Cabezas, P., Varas, G., González-Vergara, C., & Pina-Stranger, Á. (2020). Empirical Literature on the Business Pitch: Classes, Critiques, and Future Trends. Journal of Technology Management & Innovation, 15(1), 55-63. DOI: https://doi.org/10.4067/S0718-27242020000100055

doi.org/10.4067/S0718-27242020000100055

Verma, S., Sharma, R., Deb, S., Maitra, D., (2021). Inteligencia artificial en marketing: revisión sistemática y dirección futura de la investigación. International Journal of Information Management Data Insights doi.org/10.1016/j.jjimei.2020.100002.

Gutiérrez, K. (2023). Generative Artificial Intelligence: Disruption and Challenges. Revista Enfoques, 4(2), 57-, https://revistasdigitales.uniboyaca.edu.co/index.php/EFQ/article/view/1075/838

Chintalapati, S. y Pandey, S. K. (2022). Inteligencia artificial en marketing: una revisión sistemática de la literatura. Revista Internacional de Investigación de Mercado, 64 (1), 38-68.

doi.org/10.1177/14707853211018428

Arroyo Fernández, Ignacio. (2024). A Very Simple Introduction to Large Language Models. https://www.youtube.com/watch?v=86N-vjS4y78&t=5220s

Shimasaki, C. (2020). Chapter 23 - Investor Presentations: What Do You Need in an Investor Pitch Deck? In Biotechnology Entrepreneurship (Second Edition). Academic Press, Pages 325-336

https://doi.org/10.1016/B978-0-12-815585-1.00023-1 DOI: https://doi.org/10.1016/B978-0-12-815585-1.00023-1

Doria, M. V., Korzeniewski, M. I., Flores, C. V., & Del Prado, A. M. (2023). Herramientas y tips para generar prompts con Inteligencia Artificial.

Arroyo-Fernández, I., Méndez-Cruz, C.F., Sierra, G., Torres-Moreno, J.M., Sidorov, G. (2019). Unsupervised sentence representations as word information series: Revisiting TF–IDF, Computer Speech & Language, Pages 107-129 https://doi.org/10.1016/j.csl.2019.01.005. DOI: https://doi.org/10.1016/j.csl.2019.01.005

REAL ACADEMIA ESPAÑOLA: Diccionario de la lengua española, 23.ª ed., [versión 23.7 en línea] <https://dle.rae.es>

[Consultado por última vez 27-07-2024]

Piskorski,J., Stefanovitch,N., Bausier, V-A., Faggiani,N., Linge, J., Kharazi, S., Nikolaidis, N., Teodori, G., De Longueville, B., Doherty, B., Gonin, J., Ignat, C., Kotseva, B., Mantica, E., Marcaletti, L., Rossi, E., Spadaro, A., Verile, M., Da San Martino, G., Alam, F., Nakov, P. 2023. News Categorization, Framing and Persuasion Techniques: Annotation Guidelines, European Commission, Ispra, 2023 https://knowledge4policy.ec.europa.eu/sites/default/files/JRC132862_technical_report_annotation_guidelines_final_with_affiliations_1.pdf

Chintalapati, S. y Pandey, S. K. (2022). Inteligencia artificial en marketing: una revisión sistemática de la literatura. Revista Internacional de Investigación de Mercado, 64 (1), 38-68. doi.org/10.1177/14707853211018428

Zúñiga Vásquez, F. G., Mora Poveda, D. A. y Molina Mora, D. P. (2023). La importancia de la inteligencia artificial en las comunicaciones en los procesos de marketing. Vivat Academia, 156, 19-39. DOI: https://doi.org/10.15178/va.2023.156.e1474

doi.org/10.15178/va.2023.e1474

Breum, S. M., Egdal, D. V., Gram Mortensen, V., Møller, A. G., & Aiello, L. M. (2024). The Persuasive Power of Large Language Models. Proceedings of the International AAAI Conference on Web and Social Media, 18(1), 152-163. https://doi.org/10.1609/icwsm.v18i1.31304 DOI: https://doi.org/10.1609/icwsm.v18i1.31304

Bordia, S. (2023). Using Large Language Models to Assist Content Generation in Persuasive Speaking. Intersect: The Stanford Journal of Science, Technology, and Society https://ojs.stanford.edu/ojs/index.php/intersect/article/view/2399/1558

Lallee, A., & Muco, N. (2023). Hello! How Can I Assist You Today?: An Analysis of GPT Technology in Supporting International Entrepreneurship (Dissertation). https://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-125787

Ilagan, J. B. R., & Ilagan, J. R. (2023). A Prototype of a Chatbot for Evaluating and Refining Student Startup Ideas Using a Large Language Model. DOI: https://doi.org/10.35542/osf.io/azhf9

Short,C. E., & Short, J. C. (2023). The Artificially Intelligent Entrepreneur: ChatGPT, Prompt Engineering, and Entrepreneurial Rhetoric Creation. Journal of Business Venturing Insights, 19, e00388. https://www.sciencedirect.com/science/article/abs/pii/S2352673423000173 DOI: https://doi.org/10.1016/j.jbvi.2023.e00388

Puapongsakorn, P., & Brazdeikyte, E. (2023). Exploring the Integration of Artificial Intelligence in the Ideation Stage of Product Development in Swedish Startups: Challenges, Opportunities, and Tool Utilization.

https://lup.lub.lu.se/luur/

Kaminski, J. C., & Hopp, C. (2020). Predicting Outcomes in Crowdfunding Campaigns with Textual, Visual, and Linguistic Signals. Small Business Economics, 55, 627–649. https://propaganda.math.unipd.it/semeval2024task4/ DOI: https://doi.org/10.1007/s11187-019-00218-w

Interaction Design Foundation - IxDF. (2016). What is User Centered Design (UCD)?. Interaction Design Foundation - IxDF.

https://www.interaction-design.org/literature/topics/user-centered-design [Consultado por última vez en 05-08-2024]

Mao, J. Y., Vredenburg, K., Smith, P. W., & Carey, T. (2005). The State of User-Centered Design Practice. Communications of the ACM, 48(3), 105-109. https://doi.org/10.1145/1047671.1047677 DOI: https://doi.org/10.1145/1047671.1047677

Wang, X., Attal, M. I., Rafiq, U., Hubner-Benz, S. (2024). Turning Large Language Models into AI Assistants for Startups Through Prompt Patterns. In: Kruchten, P., Gregory, P. (Eds) Agile Processes in Software Engineering and Extreme Programming

https://doi.org/10.1007/978-3-031-48550-3_19 DOI: https://doi.org/10.1007/978-3-031-48550-3_19

Published

2024-11-30

How to Cite

[1]
Guzmán Solano, C.A. et al. 2024. Effective Pitch Decks through User-Centered Prompts for Generative AI . Avances en Interacción Humano-Computadora. 9, 1 (Nov. 2024), 240–244. DOI:https://doi.org/10.47756/aihc.y9i1.176.

Issue

Section

Work in Progress

Similar Articles

1 2 3 4 5 6 7 8 9 10 > >> 

You may also start an advanced similarity search for this article.